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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values Mercedes at £4.6 billion – a record for an F1 team – after McLaren were valued at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no comment on the matter. The governance of the team stays unchanged, and all three partners are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

This arrangement would represent a significant increase in value of the Mercedes team after Ineos Group bought its share for £208m in 2022.

This surge reflects the growth in valuations of F1 teams recently as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the success of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film ever released.

Current Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three Grands Prix left this season.

Their lead driver George Russell has won 2 of the 21 races so far and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Barry Walsh

A tech enthusiast and creative writer passionate about exploring digital trends and sharing actionable insights.

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